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6+ Key Braze Event Properties You Need

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6+ Key Braze Event Properties You Need

In Braze, customized attributes hooked up to occasions present granular knowledge about person actions inside a cellular or net utility. For instance, a “buy” occasion may embody attributes like “merchandise identify,” “worth,” and “foreign money” to offer an entire image of the transaction. This wealthy knowledge set permits for extremely focused person segmentation and customized messaging.

Leveraging these granular particulars allows entrepreneurs to create dynamic person segments based mostly on particular behaviors and preferences. This results in extra related and efficient campaigns, improved person engagement, and in the end, higher enterprise outcomes. Traditionally, easier analytics platforms provided restricted occasion monitoring, hindering the power to know nuanced person conduct. The evolution to wealthy occasion attribute monitoring has considerably enhanced the sophistication of buyer engagement methods.

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9+ Best Braze Custom Event Properties & Examples

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9+ Best Braze Custom Event Properties & Examples

Inside the Braze buyer engagement platform, attributes hooked up to particular consumer actions permit for granular segmentation and personalised messaging. As an example, when a consumer completes a purchase order, knowledge such because the bought merchandise’s identify, worth, and class will be captured and related to the acquisition occasion. This detailed info empowers tailor-made communications primarily based on particular person consumer habits.

This stage of detailed knowledge assortment permits for more practical focusing on and personalization. By understanding the nuances of consumer interactions, entrepreneurs can create extremely related campaigns that resonate with particular person customers, driving engagement and conversions. Traditionally, such individualized communication relied on broad demographic knowledge. The power to leverage these particular attributes represents a major advance in focused advertising and marketing capabilities, enabling a shift from generic messaging to extremely personalised experiences.

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7+ Best Braze Canvas Entry Properties & Examples

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7+ Best Braze Canvas Entry Properties & Examples

Inside Braze Canvas, the attributes related to a person’s entry level dictate the personalised consumer journey. For instance, a consumer clicking a selected hyperlink in an e-mail may need completely different entry attributes in comparison with a consumer getting into from a push notification. These attributes may embody the marketing campaign supply, the precise message variant, or any customized information handed on the time of entry.

Leveraging these individual-level entry traits permits for extremely tailor-made experiences throughout the Canvas. This dynamic segmentation facilitates related messaging and optimized consumer journeys, in the end driving elevated engagement and conversions. Understanding these attributes offers a granular degree of management over consumer movement, enabling entrepreneurs to react in real-time to particular consumer behaviors and entry factors. This degree of personalization was not at all times doable with older advertising automation instruments, showcasing the evolution towards individualized buyer experiences.

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