The official colours of Alpha Gamma Delta, a girls’s fraternity based in 1904, are scarlet and buff. These hues are prominently displayed within the group’s symbols, apparel, and publications. A typical illustration includes the colourful pink of scarlet paired with the softer, yellowish-beige of buff.
These particular colours maintain symbolic that means for members, representing the energy and resilience symbolized by scarlet, and the purity and steadfastness embodied by buff. This visible id fosters a way of unity and shared goal amongst members, reinforcing the group’s values and traditions throughout generations. The constant use of those colours has contributed to a powerful visible model id for the fraternity, instantly recognizable to each members and the broader group.