This at-home hair dye system from a well-established worldwide model combines a everlasting coloring agent with keratin, a protein naturally present in hair. It goals to offer long-lasting coloration whereas concurrently treating the hair, selling smoothness and energy. The product sometimes features a coloring cream, developer lotion, a keratin-infused remedy, and gloves.
Shoppers incessantly search merchandise that provide each coloration and conditioning advantages. The inclusion of keratin goals to deal with the potential injury brought on by chemical processing, leaving hair trying more healthy and extra vibrant after coloring. The sort of product aligns with broader tendencies within the magnificence business, the place multi-functional merchandise providing each aesthetic and restorative advantages are more and more standard.