A clandestine technique of actual property advertising and marketing entails discreetly distributing promotional supplies, usually flyers or small playing cards, on to properties deemed doubtlessly fascinating for acquisition or rental. This strategy usually targets particular demographics or property varieties, similar to distressed properties or these belonging to absentee homeowners. An instance can be leaving a discover about potential property administration companies at a constructing with obvious upkeep points.
This hyperlocal technique affords distinct benefits. It permits for focused outreach, minimizing wasted promoting spend on uninterested events. Moreover, it may be significantly efficient in figuring out motivated sellers or landlords who might not be actively itemizing their properties publicly. Traditionally, this observe has been utilized by traders in search of off-market offers, although moral considerations concerning privateness and potential misrepresentation have been raised. Regulatory measures in some jurisdictions might prohibit or prohibit such practices.
